Abigail Seligsohn                                                                                        

Senior User Researcher & Designer

Cultivate Impactful User Experiences & Accelerate Data-Driven Decision-MakingTop of Form

Versatile, results-driven strategist with a proven track record in enhancing product development and user experiences. Leverage expertise in comprehensive research plan design, project management, and actionable insight delivery. Recognized for collaborative contributions to cross-functional teams and a commitment to creative problem-solving. Adept at refining internal tools, conducting quantitative research, and driving data-driven decision-making. Areas of expertise include:

 

Data Synthesis | User Testing (A/B, Gorilla & Usability) | Storytelling | Design Best Practices | Value Proposition Assessment  Competitive Reviews | HCI | Qualitative Research (Interviewing, Contextual Inquiry, Ethnographic Studies)

Professional Experience

COMCAST, Philadelphia, PA

User Researcher, Technology Product & eXperience                                                                                   2022 - Current

  • Played a pivotal role as embedded subject matter expert, providing strategic counsel and collaborating cross-functionally to streamline product development process, contributing to Comcast's $6.4B in revenue.

  • Designed and executed research plans, employing diverse methods within the entertainment sector, with specific focus on subscriptions and transactions, including company’s significant $30.11B subscription service.

  • Orchestrated and conducted research projects, spearheading recruitment process and leading remote customer-facing user interviews, driving actionable insights, facilitating informed decision-making, and contributing to improved product development process.

    User Researcher, HR Tech Delivery                                                                                                                  2021 - 2022

  • Conducted quantitative research, analyzing NPS survey data while helping refine internal text AI data modeling tool, presenting insights and findings to stakeholders and improving SaaS product that served 186K employees.

  • Assumed critical role as an embedded subject matter expert, offering valuable counsel across functions, facilitating collaborative product development process.

  • Recognized as 2021 Q3 - Team Excellence Finalist, Capacity Tracking Project Team Member, for partnering across disciplines in creating universal capacity management solution by investing design thinking principles and product management.

 

TAYLOR & FRANCIS GROUP, Philadelphia, PA

User Experience Researcher & Designer                                                                                                      2019 - 2021

  • Crafted and executed innovative research approaches, presenting crucial insights and findings to stakeholders.

  • Led recruitment process, orchestrating in-person and remote usability testing and conducting diverse user interviews, delivering actionable insights that directly informed strategic decision-making and enhanced overall user experience.

  • Collaborated closely with software product managers daily, contributing to research plan development and continuous product improvement.

  • Designed conceptual wireframes and prototypes (desktop and mobile), playing key role in testing phases to ensure optimal functionality and enhanced user experience.

 

DREXEL UNIVERSITY, Philadelphia, PA

Senior User Experience Designer                                                                                                                            2019

  • Set UX strategy and provided leadership / product development of creative strategies.

  • Developed site architectures, wireframes, storyboards, and prototypes, supporting new university’s website.

 

THOMAS JEFFERSON UNIVERSITY, Philadelphia, PA

UX Research Consultant, Project Coordinator                                                                                                        2018

  • Spearheaded project aimed at enhancing user experience of TJU website's research section.

  • Managed team of 3 members, ensuring efficient collaboration and project execution.

  • Conducted interviews with 20 Jefferson Committee on Researcher members, contributing to redevelopment of information architecture and offering content recommendations based on synthesized research data.

 

RISK MANAGEMENT ASSOCIATION, Philadelphia, PA

Graphic Design / Layout Specialist Consultant                                                                              2017 - 2018

  • Designed and UX consulting in development of e-learning course materials / website, prototyping and wireframing to improve website’s usability.

 

ALEX’S LEMONADE STAND FOUNDATION, Bala Cynwyd, PA

Web & Graphic Designer                                                                                                             2014 - 2017

  • Conceptualized and designed all collateral to drive fundraising for renowned national childhood cancer foundation, contributing to $29M+ raised.

  • Collaborated with Communications and other organizational teams on innovative marketing campaigns, overseeing entire process from strategy and concept development through execution. Managed production of web and printed materials through various external vendors.

  • Created web, social, and print promotions for End-of-Year fundraising campaigns, including the Giving Tuesday Campaign, raising $200K in 3 years.

Back on My FeeT, Philadelphia, PA

Marketing Manager & Graphic Designer                                                                                           2012 - 2014

  • Managed and maintained national website for $5M non-profit with 12 regional chapters, creating user-friendly content. Developed print and digital collateral, ensuring brand consistency across chapters.

  • Influenced transition from web development firm to independent contractor, saving $10K annually. Oversaw migration of file management system to the cloud, optimizing workflow and realizing savings of $7.8K per year.

Consulting Experience

SELF-EMPLOYED, Philadelphia, PA                                                                                                2007 - Current

UX, Web, Graphic Consultant     

  • Partnered with clients that included ASPCA, Chamjari Interactive, InOutSource, URBN, Waldorf School, Public School Notebook, American Cancer Society, Mckeever, Event Management, Filmbill magazine, Colette & Blue, Betty Beauty Inc., Michele Plachter Design, Casta Diva Restaurant, Estenda Solutions, and Ride of Dreams.

Entrepreneurial Experience

  • ABIGRL ACCESSORIES, Brooklyn, NY, Owner / Creative Director           
    Conceived, marketed, and distributed AbiGrl Fashion Jewelry inclusive of 800-piece collection for Miss Selfridges that sold out in 3 months and 1.2K custom earrings for Urban Outfitters, retailed in US and London. Achieved multinational press coverage which showcased a blend of design expertise and effective promotional strategies.                                            

Education & Certification

-      Master of Science (MS), User Experience & Interaction Design, Thomas Jefferson University (Philadelphia University and Thomas Jefferson University), Philadelphia, PA, 2019

-      Bachelor of Fine Arts (BFA), Communication Design - Focus: Graphic Design, Pratt Institute, Brooklyn, NY

-      Graphic Design Certification, University of Pennsylvania, Philadelphia, PA

 

Design Tools

Sketch, Figma, Invision, Axure, Adobe XD, Illustrator, Photoshop, InDesign, Acrobat, Dreamweaver & FinalCut Pro, Microsoft Office Suite, Sketch, Figma, Invision, Axure, CSS Programing, HTML 5